Marketers: Here’s How to Prepare for Generation Z
...increasingly common arena of search engine optimization (“SEO”), a term describing strategic methods for companies to understand customers‘ search patterns…
Real Estate Crowdfunding: The Continued Evolution of the Internet’s Hottest Trend
...wisdom of the crowd is more than just a myth. Ethan Mollick, a professor at the University of Pennsylvania‘s Wharton…
In 2014 Being “Liked” Isn’t Enough - How Social Media Advertising Killed Organic Content
...that push their content ahead of the pack. The modern advertisement Ads masquerading as organic content have been around for…
Retail Trends, Collaborations, Pop-Ups and Capsule Collections for 2014
...has recently opened a string of pop-up shops around greater Los Angeles. In a recent announcement, the brand said their…
The Most Wonderful Time of the Year
...The halls are decked. The decorations are merry and bright. Children are lined up to see Santa Claus. Holiday cheer…
Turning Shopping Centers Into Coveted Consumer Brands: How Experiential Marketing Is Transforming The Traditional Mall
...so a lululemon sales associate can search for sizes and colors to order directly from the website and have it…
2015 Investment Trends
...making real estate investments? M: They are looking for long-term durability, strong credit ratings and whether there are stable anchors.…
Revitalizing a Retail Property
...for details such as their fees and whether they are willing to do short-term or temporary tenant placements. Worst case,…
2014 Investment Trends
...notable is the amount of capital targeting real estate – in terms of the breadth of sources and overall level.…
Buying a Mall? Six Essential Steps for a Smooth Transition
...easily, including tenants’ names, lease terms, square footage, address, base rent, and percentage rent. Lease abstracts allow you to start…
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