Madison Marquette recently acquired a block of commercial property in L.A.'s evolving La Brea neighborhood. There is tremendous opportunity to revitalize and reposition the 87,000 square feet of space across the street from iconic retailer American Rag. The preliminary plans for adaptive reuse of the existing structures are demonstrated below and call for an organic combination of food, retail, and creative office establishments.
One of the signature features of the block is the Continental Graphics facility featuring mid-century office architecture (once forsaken, now in vogue). The rendering above highlights the creative use of color and façade enhancements to preserve the historic and authentic grittiness of the building while allowing the tenants' identity to be the focal point.
A series of small courts and paseos are envisioned to mitigate the effect of a continuous façade along the very long street-front. These small social spaces, along with street side landscape improvements, are designed for lingering as well as gathering spots for programmed events.
