For popular retail brands and products, it’s the most wonderful time of the year. According to a recent report in Kiplinger’s, sales of apparel and electronics will rise 4.1% over 2015 holiday sales volumes. Products that top the list become indicative of next years sales projections and marketing campaigns. As fashion and lifestyle trends come and go, it’s always fascinating to see what transcends bestseller status. Last year, it was L.L. Bean’s duck boots, and this year, according to Amazon, the most popular items are the party game Cards Against Humanity, Amazon Echo, Sony PlayStation 4 Slim, along with popular new book and DVD releases.

In a recent report by Deloitte, consumers holiday spending will remain largely unchanged from last year, with nearly three-fourths (74%) of consumers surveyed aiming to spend the same or more compared with last season. Regional shopping habits and environments affect mall and shopping centers sales volume; therefore we asked Madison Marquette regional managers what consumers were purchasing the most of this year.

The map above shows the hottest items from Coast to Coast.