Basic Research Tools
Tool Value Participants Cost
Intercept Surveys Define Trade Area
Understand Shopper		 300-400 $15K-20K
Telephone Surveys Gauge Non-Shoppers Responses
Identify Leasing Weaknesses		 300-400 $12K-18K
Focus Groups Customized to Center
Insight to Shopper's Wants		 10-50 $2K+
Social Media Candid Feedback
Uncover Potential Issues Early		 Unlimited Free

Source: Madison Marquette Market Research